EOC Week 2: SWOT on John
Varvatos
Strengths: Grew up in the melting pot of America
“Detroit.” Motown, rock ‘n’roll, jazz, blues, punk helped define music inspirations
to help in maintaining the brand with modern innovation. Creates clothing to
look tailored but functional as pieces to be lived in. Varvatos uses the auto industry,
architecture, interesting people that are outside the normal fashion world for inspirations
as well. New York is the capital for his
clothing, the “grown male”
Weaknesses: During
a Q & A John Varvatos states: “it was time, everything is moving so
quickly, and we want to present our brand on a global basis in the right way”
(WWD, 3 Questions for John Varvatos, Gerald Flores) when referring to his
websites new look and updates. Runs sales,
not trendy, and cant compete with
high-end designers.
Opportunities: One of the worlds most well-know menswear
designers in the world, he received the following awards, 2000 the Perry Ellis
Award for New Menswear Designer, CFDA award for Menswear Designer of the Year
in 2001, CDFA award for menswear Designer of the Year in 2005, and GQ Designer
of the year in 2007. He is a mentor for
the NBC’s “Fashion Star” reality series that searches for the next big brand in
fashion.
Threats: Technology
was updating at an increased rate, so in February of 2013 Varvatos launched a
new look to his e-commerce website.
There seems to be a limited amount of stores, which will increase with
expansion by 2014 globally.
Brand image being maintained is a big threat to him.
Work Cited:
Web.ebscohost.com, Men’s say hello to John Varvatos © San
Francisco Chronicle, 2008
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