Subliminal advertising is every where originally dating back to the movie theater trailer stating "Eat popcorn, Drink Coke"
Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do sometimes respond non-consciously to cues they aren't consciously aware are there. Subliminal exposure to the Apple brand seems to make people more "creative" than if they are exposed to the IBM brand, for instance.
The thought that one could instantly be thirsty, when a commercial flashes across the movie screen is a silly to me. Currently brought up in the news was the statement: that the new Wendy for Wendy’s restaurants has the words cursive reading “Mom.” People are a little upset because it pretty much states that the restaurant is mom approved. Which may simply not be the case.
I once conducted a test by giving consumers both a lightweight and a heavy TV remote control. The across-the-board response to the lighter-weight model? "It's broken." Even when they found out the lightweight remote was totally functional, shoppers still felt its quality was inferior.
Sometimes things are just a way for the advertising market to have a way to introduce a small amount of history into the brand image.
"The birth of subliminal advertising as we know it dates to 1957 when a market researcher named James Vicary inserted the words "Eat Popcorn" and "Drink Coca-Cola" into a movie.
The words appeared for a single frame, allegedly long enough for the subconscious to pick up, but too short for the viewer to be aware of it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales."
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