Final:Primary "Product"

1. Identify the primary "Product" (services, resource, special ability, etc.) you have to offer others

My brand is a self image essential, as I have grown within the past few months I have notices that "NOT YOUR SIZE" is everywhere.  It is impossible for women to feel confident in what they were as there continues to be an everlasting array of clothing that just does not fit.  At NOT YOUR SIZE, LTD it will be my job to help find that my clients the correct and confident outfit.  I want women to embrace their figures and feel just the slightest confidence in their own bodies and skin.  It truly is a complicated process to be a woman in today's world.  Every where you turn there is another marketing "deflector" tell a woman this will make you young, skinny, beautiful, smell great, ect.  We was woman have lost our path to true self happiness, and i want to help find that again.  

“The concept of brand management was first introduced in 1931. Brand management meant having one person or entity in control of the brand. In this year, Procter & Gamble, now a huge consumer goods company and owner of dozens of household brands, created a marketing organisation under Neil McElroy, the company’s promotion department manager, based on competing brands managed by dedicated groups of people. The system provided more specialised marketing strategies for each brand and Procter & Gamble’s brand management system was born. McElroy also invented the soap opera by introducing sponsorship for radio plays.”  (Chapter 1, page 27 More than a name: An Introduction to branding) 

Branding is important because of its relationship and impact on the world we live in. Brands affect people’s lives simply because they are part of our daily choices and decisions. In today’s world, with broad competition for virtually all products and services – including charities and the not-for-profit sector – there seems to be little that has been left untouched by branding. Basic services and industries, like academia and healthcare, have developed into increasingly competitive environments and branding will help individual institutions differentiate themselves.  (Chapter 1, page 32 More than a name: An Introduction to branding)

“Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it. Brands offer a set of values, a vision and an attitude. Organisations establish a brand position to project a consistent public and internal image. This brand position sets perimeters to help respond to opportunities and challenges and also gives context to those who work for the company. (Chapter 1, page 27 More than a name: An Introduction to branding)

Like someone choosing to dress in a particular way, brand style can be a surface appearance or reflect a greater depth. Brand style must capture the ‘spirit’ of the brand – the emotive element that makes us like or dislike a brand, or be indifferent to it. Style is shown in the way the brand projects itself in form, function and service. It can project an attitude we either empathise with or dismiss. (Chapter 1, page 82 More than a name: An Introduction to branding)