Wednesday, September 11, 2013
Wednesday, September 4, 2013
Final: Tagline
8. Add a tag line to your brand
"NOT YOUR SIZE" Well I personally think not, Hire me to take you on a shopping adventure, where I will turn that horrific experience that we all know so well and change your mind all while spending a day together, as my client I will not leave your side till we have a new look guaranteed!
Cindi Saucedo-Naugle
Brand messages are also a key element of the tone of voice. Brand messages should capture the spirit and aims of the brand – they are not things that people would say, but should help employees and external parties who work with the brand to understand its values and direction. Key words can also be included in the tone of voice document. These are words that characterise the brand and can be used in any written copy or spoken language of the brand. (Chapter 8, page 208 More than a name: An Introduction to branding)
The purpose of defining the ‘tone of voice’ is to create a consistent syntax for the brand. It is the verbal expression of the brand and must work in harmony with the visual elements. Many designers view the brand language as distinct from the design, adding words as an afterthought to the graphical layout. This is not the correct approach. The tone of voice is developed at the same time as the visual identity and, like design, is created from an in-depth understanding of the brand. Excellent brand communications only happen when the two (design and language) work together. (Chapter 8, page 207 More than a name: An Introduction to branding)
"NOT YOUR SIZE" Well I personally think not, Hire me to take you on a shopping adventure, where I will turn that horrific experience that we all know so well and change your mind all while spending a day together, as my client I will not leave your side till we have a new look guaranteed!
Cindi Saucedo-Naugle
Brand messages are also a key element of the tone of voice. Brand messages should capture the spirit and aims of the brand – they are not things that people would say, but should help employees and external parties who work with the brand to understand its values and direction. Key words can also be included in the tone of voice document. These are words that characterise the brand and can be used in any written copy or spoken language of the brand. (Chapter 8, page 208 More than a name: An Introduction to branding)
The purpose of defining the ‘tone of voice’ is to create a consistent syntax for the brand. It is the verbal expression of the brand and must work in harmony with the visual elements. Many designers view the brand language as distinct from the design, adding words as an afterthought to the graphical layout. This is not the correct approach. The tone of voice is developed at the same time as the visual identity and, like design, is created from an in-depth understanding of the brand. Excellent brand communications only happen when the two (design and language) work together. (Chapter 8, page 207 More than a name: An Introduction to branding)
Once guidelines are created they need
to be communicated and promoted. Many brands have in-house teams that are
responsible for ‘policing’ the brand to ensure that it is not misused or abused
in any way. (Chapter 8, page 208 More than a
name: An Introduction to branding)
Final: Tag lines and Key Talents
7. Write a paragraph emphasizing your specialty and your five key talents, weaving in your most important values, passions and skills.
A good relationship with the client can help the creative execution. The process between client and the agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight. (Chapter 7, page 195 More than a name: An Introduction to branding)
I am a
personal shopping assistant, that will help in bringing back the idea that
shopping is not a horrific experience. Shopping with the right knowledge,
tools, patients, and personal guidence, I will help my clients achieve the
ultimate experience to improve their life simply with a clothing change. I am always thinking of that person's feelings. Current friends go shopping and call, text, or just call my name and simply ask for advice. " This shoe or that one?" "What's your fee?" "How do you, make it look so easy?" The questions are endless, I truely love shopping and embracing the confidence that I have developed from all the knowledge, and I simply would just like to pass the same experiences on to other women that are just simply fed up with the term "I have nothing to wear" and "I simply hate shopping, It depresses me." I will be the one to go with you and not make it feel like its work!
A good relationship with the client can help the creative execution. The process between client and the agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight. (Chapter 7, page 195 More than a name: An Introduction to branding)
the people responsible for ensuring
that the project is delivered on time and within budget. But there also needs
to be a good, open communication between the client and the designer. The way
the client speaks, their approach, the words they use when describing the
brand, are all insights into the brand for the designers, and can help the
creative process. (Chapter 7, page 195 More than a
name: An Introduction to branding)
TIPS FOR GOOD CLIENT RELATIONS BY TOM GEISMAR:
01 Approach the project with an open mind
02 Listen carefully
03 Be flexible
04 Don’t accept the problem as being as stated
05 Take time to understand the issues
06 Do something new and different
07 Involve people
[Chermayeff & Geismar has been responsible for the
branding of global companies including National Geographic, NBC and Mobil]
Chapter 7, page 197 More than a name: An Introduction to branding)
Final: Statement of you specialty
6. Weave the items on all your lists into a statement of your specialty. What are you particularly gifted at delivering?
I am a personal shopping assistant, that will help in bringing back the idea that shopping is not a horrific experience. Shopping with the right knowledge, tools, patients, and personal guidence I will help my clients achieve the ultimate experience to improve their life simply with a clothing change.
Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand. The experience of a brand is a series of interactions that, over time, can encourage brand loyalty or marginalise a product or service. The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand. (Chapter 6, page 162 More than a name: An Introduction to branding)
I am a personal shopping assistant, that will help in bringing back the idea that shopping is not a horrific experience. Shopping with the right knowledge, tools, patients, and personal guidence I will help my clients achieve the ultimate experience to improve their life simply with a clothing change.
Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand. The experience of a brand is a series of interactions that, over time, can encourage brand loyalty or marginalise a product or service. The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand. (Chapter 6, page 162 More than a name: An Introduction to branding)
The designer creates the narrative of the brand
experience and this is best understood by working from the customer’s
viewpoint. The designer must seek to engage the audience and create an
experience that is relevant and appropriate. (Chapter 6, page 164 More than a name: An
Introduction to branding)
Final: Talents and Top Five
5. From your hopefully long list of talents and qualities, choose the top five, the ones you do best and enjoy doing the most.
The theory at the start of this chapter on brand trends discusses how a product’s life is determined. ‘Risk and Reward’ analyses the different ways that companies can introduce new products to customers, with varying degrees of risk. The success of a product will also be influenced by wider trends – such as global events, street trends and key people such as celebrities or top designers. Chapter 5, page 122 More than a name: An Introduction to branding)
Brands used to target whole sections of the population, but now they are targeting you as an individual – a creative person who thinks for themselves. There are various elements that have led to the rise of the individual. More buying power has broken down previous barriers where good products and services were limited to the elite. It is also possible that people have turned to smaller, more innovative brands as an alternative to the often homogenous approach of global brands. Greater individual wealth, awareness of trends, accessibility and choice have also made people more confident in expressing themselves as individuals. (Chapter 5, page 131 More than a name: An Introduction to branding)
- Picking out colors that maybe forgotten
- Educating a women on her shape and correct wear of the clothes
- Shopping and turning the experience into "fun experience" not a "horrific one"
- Exuding confidence and satisfaction for a love of ones closet
- Listening, being patient, and having fun with my clients on a clothing adventure
The theory at the start of this chapter on brand trends discusses how a product’s life is determined. ‘Risk and Reward’ analyses the different ways that companies can introduce new products to customers, with varying degrees of risk. The success of a product will also be influenced by wider trends – such as global events, street trends and key people such as celebrities or top designers. Chapter 5, page 122 More than a name: An Introduction to branding)
Brands used to target whole sections of the population, but now they are targeting you as an individual – a creative person who thinks for themselves. There are various elements that have led to the rise of the individual. More buying power has broken down previous barriers where good products and services were limited to the elite. It is also possible that people have turned to smaller, more innovative brands as an alternative to the often homogenous approach of global brands. Greater individual wealth, awareness of trends, accessibility and choice have also made people more confident in expressing themselves as individuals. (Chapter 5, page 131 More than a name: An Introduction to branding)
Final: Talents
4. Identify your talents. What have you always been recognized for (particularly as a kid)? What do you do better than most other people? What skills do people seem to notice in you?
When I first read this statement I realized just how correct it is: "About 80 per cent of the time you probably only wear 20 percent of the clothes you own, And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate. When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably." (Chapter 4, page 94 More than a name: An Introduction to branding)
Today’s brand audience is elusive and fickle. We earn more and borrow more than our parents or grandparents ever did. We have high expectations, and demand more choices. We are brand-savvy, ever more discerning, less loyal and more informed than any audience before us. We know when we are being targeted. We pose a difficult, but irresistible challenge for brand-owners who want to win our attention, our money and even our love. (Chapter 4, page 103 More than a name: An Introduction to branding)
Having a fickle audience is where I am good at dealing with, after years in the automotive industry I have developed a great customer service image. I believe that all customers, clients, and guest just what their stories heard. Having someone listen is just what people need. I am patient. I and informed and educated when it comes to shapes and size sensitive that women are. I am always thinking of a person's feelings. When my current friend go shopping, i'll instantly receive a text saying: How about this look??? This shoe or that Shoe, I tend to pull people out of their comfort zones. Which is a scary concept but it is possible. Do not just settle look around and embrace all the clothing choices and accessories. Embrace the fun that shopping can be and I will go with and help, it won't feel like work when I go with!
When I first read this statement I realized just how correct it is: "About 80 per cent of the time you probably only wear 20 percent of the clothes you own, And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate. When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably." (Chapter 4, page 94 More than a name: An Introduction to branding)
Today’s brand audience is elusive and fickle. We earn more and borrow more than our parents or grandparents ever did. We have high expectations, and demand more choices. We are brand-savvy, ever more discerning, less loyal and more informed than any audience before us. We know when we are being targeted. We pose a difficult, but irresistible challenge for brand-owners who want to win our attention, our money and even our love. (Chapter 4, page 103 More than a name: An Introduction to branding)
Having a fickle audience is where I am good at dealing with, after years in the automotive industry I have developed a great customer service image. I believe that all customers, clients, and guest just what their stories heard. Having someone listen is just what people need. I am patient. I and informed and educated when it comes to shapes and size sensitive that women are. I am always thinking of a person's feelings. When my current friend go shopping, i'll instantly receive a text saying: How about this look??? This shoe or that Shoe, I tend to pull people out of their comfort zones. Which is a scary concept but it is possible. Do not just settle look around and embrace all the clothing choices and accessories. Embrace the fun that shopping can be and I will go with and help, it won't feel like work when I go with!
Final: Passions
3. Identify your passions. What things or ideas do you love?
I love the idea that I can help a women reinvent themselves for a cost effective price. Confidence is something that in this market women lack. With a brand new pair of shoes, a fitting skirt, a blouse, and a hidden confidence all underneath it. That is the difference in providing a different brand. I want to be the name that every one mentions when it come to creating "self image" Call Cindi she'll help with "NOT YOUR SIZE, She'll find it or something similar and perfect with a personal touch.
Branding is a marketing discipline and the basics of branding are common to all areas of marketing: define your audience, know your market, differentiate yourself, choose a route to market and then make your brand stand out. Brand building starts with a clear set of rules – a brand must define its positioning (where it sits in the market) and offer a clear proposition (how it presents itself) to its audience. This is supported by brand values that form the backbone of the character and behaviour of the brand. (Chapter 3, page 73 More than a name: An Introduction to branding)
As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding. Brands need to have a deeper connection with their consumers if they are to thrive and prosper. Some brand experts refer to this as connecting with the ‘spirit’ of the brand; others call it a ‘sixth sense’. Applying the traditional brand ‘rules’ makes it difficult to capture this nebulous spirit. Spirit must be captured in the creative execution.(Chapter 3, page 73 More than a name: An Introduction to branding)
I love the idea that I can help a women reinvent themselves for a cost effective price. Confidence is something that in this market women lack. With a brand new pair of shoes, a fitting skirt, a blouse, and a hidden confidence all underneath it. That is the difference in providing a different brand. I want to be the name that every one mentions when it come to creating "self image" Call Cindi she'll help with "NOT YOUR SIZE, She'll find it or something similar and perfect with a personal touch.
Branding is a marketing discipline and the basics of branding are common to all areas of marketing: define your audience, know your market, differentiate yourself, choose a route to market and then make your brand stand out. Brand building starts with a clear set of rules – a brand must define its positioning (where it sits in the market) and offer a clear proposition (how it presents itself) to its audience. This is supported by brand values that form the backbone of the character and behaviour of the brand. (Chapter 3, page 73 More than a name: An Introduction to branding)
As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding. Brands need to have a deeper connection with their consumers if they are to thrive and prosper. Some brand experts refer to this as connecting with the ‘spirit’ of the brand; others call it a ‘sixth sense’. Applying the traditional brand ‘rules’ makes it difficult to capture this nebulous spirit. Spirit must be captured in the creative execution.(Chapter 3, page 73 More than a name: An Introduction to branding)
Final: Core Values
2. Identify your core values. What really matters to you?
- Self Confidence
- Finding my Client the correct sizes in and overwhelming market
- Educating them in correct clothing structure: Whether the tag says the skirt is an 14 and there waist is a 32 inch, women are constantly discouraged.
- Explain that mass production ready to wear is not always the same for every designer
- Help pick out flattering clothing
- Fashion Education in all essence
Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’. Although making lots of money is a vision of sorts, it is not exactly specific. Any successful brand needs to be part of a clearly defined set of objectives. Good objectives are often described as ‘SMART’: Specific – What exactly do we want to achieve? Increased sales? Improved shareholder dividend? Greater market share? Measurable – To what extent do we want to achieve these things? Objectives need targets that can be measured so a success is registered, or so that people involved can see early on that the plan isn’t working. What increased revenue would be seen as a success? How much more of the market should be captured? What would shareholders see as acceptable when the company reports its profits? Achievable – All objectives cost, whether in terms of money or human resources. There is no point setting out on a plan if the skills are not available, or if you depend on another company for components, but know there is a worldwide shortage at the moment. Companies can actually be too successful, and while running out of a product may increase its desirability it also hits income and profits, so setting an achievable objective is vital; don’t be too ambitious! (Chapter 2, page 41 More than a name: An Introduction to branding)
“A
graphic designer working on a new brand must be absolutely clear on why the
brand exists, its positioning and what message it gives to its audience.
Building a new brand is a process of building awareness and reputation among
the audience, establishing credibility and setting expectations. The brand
communication must be authentic and true to the product or service that is
being offered. Even then, it takes time to make an impact – and this impact is
often dependent on the budget behind the noise and the ability to deliver the
product or service.” (Chapter 2, page 56 More
than a name: An Introduction to branding)
Final:Primary "Product"
My brand is a self image essential, as I have grown within the past few months I have notices that "NOT YOUR SIZE" is everywhere. It is impossible for women to feel confident in what they were as there continues to be an everlasting array of clothing that just does not fit. At NOT YOUR SIZE, LTD it will be my job to help find that my clients the correct and confident outfit. I want women to embrace their figures and feel just the slightest confidence in their own bodies and skin. It truly is a complicated process to be a woman in today's world. Every where you turn there is another marketing "deflector" tell a woman this will make you young, skinny, beautiful, smell great, ect. We was woman have lost our path to true self happiness, and i want to help find that again.
“The concept of brand management was first introduced in 1931. Brand management meant having one person or entity in control of the brand. In this year, Procter & Gamble, now a huge consumer goods company and owner of dozens of household brands, created a marketing organisation under Neil McElroy, the company’s promotion department manager, based on competing brands managed by dedicated groups of people. The system provided more specialised marketing strategies for each brand and Procter & Gamble’s brand management system was born. McElroy also invented the soap opera by introducing sponsorship for radio plays.” (Chapter 1, page 27 More than a name: An Introduction to branding)
Branding is important because of its
relationship and impact on the world we live in. Brands affect people’s lives
simply because they are part of our daily choices and decisions. In today’s
world, with broad competition for virtually all products and services –
including charities and the not-for-profit sector – there seems to be little
that has been left untouched by branding. Basic services and industries, like
academia and healthcare, have developed into increasingly competitive
environments and branding will help individual institutions differentiate
themselves.
(Chapter 1, page 32 More than a
name: An Introduction to branding)
“Brands today represent more than a product, service or brand identity (the name and logo, design and voice of the brand). A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it. Brands offer a set of values, a vision and an attitude. Organisations establish a brand position to project a consistent public and internal image. This brand position sets perimeters to help respond to opportunities and challenges and also gives context to those who work for the company. (Chapter 1, page 27 More than a name: An Introduction to branding)
Like someone choosing to dress in a particular way, brand style can be a surface appearance or reflect a greater depth. Brand style must capture the ‘spirit’ of the brand – the emotive element that makes us like or dislike a brand, or be indifferent to it. Style is shown in the way the brand projects itself in form, function and service. It can project an attitude we either empathise with or dismiss. (Chapter 1, page 82 More than a name: An Introduction to branding)
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