Final: Statement of you specialty

6. Weave the items on all your lists into a statement of your specialty. What are you particularly gifted at delivering?

I am a personal shopping assistant, that will help in bringing back the idea that shopping is not a horrific experience. Shopping with the right knowledge, tools, patients, and personal guidence I will help my clients achieve the ultimate experience to improve their life simply with a clothing change.



Brand experience is how the audience reacts to a brand at any contact point, and it is the basis of consumer dialogue with the brand. The experience of a brand is a series of interactions that, over time, can encourage brand loyalty or marginalise a product or service. The consumer is buying something larger than the product or service: they are buying into the philosophy and the spirit behind the brand.  (Chapter 6, page 162 More than a name: An Introduction to branding)

   

The designer creates the narrative of the brand experience and this is best understood by working from the customer’s viewpoint. The designer must seek to engage the audience and create an experience that is relevant and appropriate. (Chapter 6, page 164 More than a name: An Introduction to branding)