Final: Talents and Top Five

5. From your hopefully long list of talents and qualities, choose the top five, the ones you do best and enjoy doing the most.

1.  Picking out colors that maybe forgotten
2. Educating a women on her shape and correct wear of the clothes
3. Shopping and turning the experience into "fun experience" not a "horrific one"
4. Exuding confidence and satisfaction for a love of ones closet
5.  Listening, being patient, and having fun with my clients on a clothing adventure

A good designer will not mimic a trend, but use it to create something new. The best designers start trends.
The theory at the start of this chapter on brand trends discusses how a product’s life is determined. ‘Risk and Reward’ analyses the different ways that companies can introduce new products to customers, with varying degrees of risk. The success of a product will also be influenced by wider trends – such as global events, street trends and key people such as celebrities or top designers. Chapter 5, page 122 More than a name: An Introduction to branding)


Brands used to target whole sections of the population, but now they are targeting you as an individual – a creative person who thinks for themselves. There are various elements that have led to the rise of the individual. More buying power has broken down previous barriers where good products and services were limited to the elite. It is also possible that people have turned to smaller, more innovative brands as an alternative to the often homogenous approach of global brands. Greater individual wealth, awareness of trends, accessibility and choice have also made people more confident in expressing themselves as individuals. (Chapter 5, page 131 More than a name: An Introduction to branding)