Final: Passions

3. Identify your passions. What things or ideas do you love?

I love the idea that I can help a women reinvent themselves for a cost effective price.  Confidence is something that in this market women lack.  With a brand new pair of shoes, a fitting skirt, a blouse, and a hidden confidence all underneath it. That is the difference in providing a different brand.  I want to be the name that every one mentions when it come to creating "self image"  Call Cindi she'll help with "NOT YOUR SIZE, She'll find it or something similar and perfect with a personal touch.  


Branding is a marketing discipline and the basics of branding are common to all areas of marketing: define your audience, know your market, differentiate yourself, choose a route to market and then make your brand stand out. Brand building starts with a clear set of rules – a brand must define its positioning (where it sits in the market) and offer a clear proposition (how it presents itself) to its audience. This is supported by brand values that form the backbone of the character and behaviour of the brand. (Chapter 3, page 73 More than a name: An Introduction to branding)

As our lives become more complex and full of choice, branding is starting to change business by making the intangible, tangible. It offers more than a frill around a product or service – when people are passionate about particular brands there is an emotional connection that goes beyond the appreciation of the product or service. The attachment could be triggered for a number of reasons: there may be a status associated with the brand; the person may be attracted by design or form; it may give a brilliant service, or a simple, functional, practical use that makes the person connect with the brand. While emotional connections with brands are not new – most successful brands have always understood that emotion is key – the difference today is that emotion is becoming a basis for branding. Brands need to have a deeper connection with their consumers if they are to thrive and prosper. Some brand experts refer to this as connecting with the ‘spirit’ of the brand; others call it a ‘sixth sense’. Applying the traditional brand ‘rules’ makes it difficult to capture this nebulous spirit. Spirit must be captured in the creative execution.(Chapter 3, page 73 More than a name: An Introduction to branding)