Final: Talents

4. Identify your talents. What have you always been recognized for (particularly as a kid)? What do you do better than most other people? What skills do people seem to notice in you?

When I first read this statement I realized just how correct it is: "About 80 per cent of the time you probably only wear 20 percent of the clothes you own, And 80 per cent of the time you probably only listen to 20 per cent of your CDs. This ‘80:20 rule’ – more properly known as The Pareto Principle after the mathematician who devised it – can be applied to all sorts of areas of life and the generalisation can be uncannily accurate. When businesses rank customers by sales value the 80:20 rule becomes an important reality: 80 per cent of business is often done with only 20 per cent of customers. The implication is clear: focus on a few customers, as they are the key to your survival. Dell, HP and other computer manufacturers break their business up into segments of which business and education are far more lucrative than individual consumers. Many branding decisions are based on what the ‘big’ customers want as losing those sales will dent profits considerably." (Chapter 4, page 94 More than a name: An Introduction to branding)

Today’s brand audience is elusive and fickle. We earn more and borrow more than our parents or grandparents ever did. We have high expectations, and demand more choices. We are brand-savvy, ever more discerning, less loyal and more informed than any audience before us. We know when we are being targeted. We pose a difficult, but irresistible challenge for brand-owners who want to win our attention, our money and even our love. (Chapter 4, page 103 More than a name: An Introduction to branding) 

Having a fickle audience is where I am good at dealing with, after years in the automotive industry I have developed a great customer service image.  I believe that all customers, clients, and guest just what their stories heard.  Having someone listen is just what people need.  I am patient. I and informed and educated when it comes to shapes and size sensitive that women are.  I am always thinking of a person's feelings.  When my current friend go shopping, i'll instantly receive a text saying: How about this look??? This shoe or that Shoe, I tend to pull people out of their comfort zones.  Which is a scary concept but it is possible.  Do not just settle look around and embrace all the clothing choices and accessories. Embrace the fun that shopping can be and I will go with and help, it won't feel like work when I go with!